Son Amass
Visual Identity
Photography
Alcúdia, 2024
Every October, my closest family and I gather to harvest olives from our home in Alcúdia, Mallorca. The process is completely manual, just our hands, nets, and ladders. Over the course of a few days, we work together under the soft, golden autumn light, surrounded by changing landscapes and the quiet rhythm of the land. It's a time of connection, memory and care, more than a harvest, it’s a shared tradition.
Design rooted in place
The visual identity was born directly from the grove. Collecting textures from the olive trees, their bark, branches, and leaves and transferred them onto paper using ink. These organic imprints became the foundation of the label design, bringing the landscape itself into the packaging. Raw, tactile, and imperfect, just like the process it represents.
This is a superior category extra virgin olive oil, obtained solely by mechanical means and protected by the “Oli de Mallorca” Denomination of Origin. It captures the taste of the land we know intimately, made not for mass production, but for those who value the origin of what they consume. The result is a product that feels personal and handmade from start to finish. Every element, from the harvest to the print process, was done with intention and care.
