Antònia Marquès
Brand Identity
Photography
Alcúdia, 2025
Antònia Marquès Atelier is a space of time, material, and craft. Each piece emerges from a gesture learned slowly, from traditional making understood as living knowledge. Here, design is not about imposing form, but listening to material, body, and function, allowing the piece to take shape naturally and respectfully.
Redifining crafts through artisanal techniques
Tradition is not an immovable inheritance, but an active starting point. Shoes, bomboneres, accessories, or carefully selected vintage clothing coexist under the same vision: honoring what already exists and reinterpreting it with contemporary sensitivity. Each object is a subtle tribute to those who passed on the craft, giving it continuity without fanfare.
The FW2025 photo session grew from the same approach. The visual direction emphasizes texture, form, and presence, avoiding artifice. Light, framing, and visual silence aim to show the pieces as they are: honest, sober, and full of gesture. Photography doesn’t accompany the project—it translates it visually.
A study of form and texture
The visual identity reflects the same respect for the artisanal process. The typographic approach is subtle but distinctive, designed to dialogue with the materiality of the pieces and the slow rhythm of the workshop. Elegant, timeless typography, with small tensions and variations, gives character without imposing, leaving space for craft to remain at the center.
Design, making, and imagery share a single approach: creating with meaning, presence, and time. The result is a visual universe that doesn’t seek attention, but longevity—a project that understands craftsmanship as a living gesture, capable of engaging with the present without losing its essence.
