About

I’m a multidisciplinary graphic designer with a passion for crafting visually engaging and meaningful design solutions. My background spans brand identity, photography, art direction, editorial and web design, allowing me to approach each project from a broad creative perspective.

Loida Simarro participating in a typography workshop.

I believe great design should not only be visually striking but also deeply resonant, reflecting the core values of the brands and people behind it.
I thrive on pushing creative boundaries and building compelling visual narratives that connect and communicate. What excites me most is blending disciplines, merging photography with typography to create unique, resonant experiences. For me, innovation happens at the crossroads of diverse influences.

Loida Simarro carrying a "9º Encuentro Bienal Iberoamericana de Diseño - Enseñanza y Diseño" tote bag while observing the "Dentistas Solidarios" project exposition.

Featured work

I’ve worked on projects that have gained visibility for their cultural, educational, and social value. Dentistas Solidarios was selected at 9º Encuentro BID (Bienal Iberoamericana de Diseño) in Madrid. Following this recognition, Última Hora published an article highlighting the project’s contribution. Later that year, Dentistas Solidarios was also featured in Selected Inspiration for its meaningful and coherent design approach. Lastly, the Government of the Balearic Islands presented the educational project “Joan Alcover: Dolor que es fa vers”, the first educational resource on the Mallorcan poet, published by the Institut d’Estudis Baleàrics and Obra Cultural Balear.

Nit de l'Art, 2021

La Nit de l'Art in Palma stands as one of the most exceptional events of the year, where galleries and museums throughout the city open their doors for an evening filled with art, culture, food, and wine. I had the privilege of showcasing my work during this vibrant celebration.

The collection, Illa de llum, delves into my profound relationship with the island, capturing how light interacts with landscape and texture, creating an atmosphere that evokes emotion and memory. This exhibition was an exploration of how these intimate moments can be preserved and shared, providing a visual narrative that bridges personal experience with universal feeling.

A Dialogue Beyond the walls

To invite further engagement, I placed a notebook for visitors to share their personal reflections and feelings about how the photographs resonated with them. This interactive element, combined with the presence of friends and visitors, enriched the experience and added a layer of meaning to the exhibition. I am grateful for the opportunity to present this work and for the support from those who attended, as well as to Espais Joves and Dinamo for hosting the exhibition.