About

I am a multidisciplinary graphic designer, passionate about creating projects that are coherent, meaningful, and thoughtfully executed. My work spans brand identity, photography, art direction, editorial, and web design, giving me a broad perspective and an eye attentive to detail.

Loida Simarro participating in a typography workshop.

I believe good design should communicate precisely and resonate with the ideas and values of the people and brands behind each project. I am particularly motivated by combining disciplines, such as photography and typography, to create unique visual experiences with rhythm and intention.
Each project is an opportunity to contribute a personal perspective, listen to what already exists, and construct with care and attention, always respecting the context and history of the brand or space I work with.

Loida Simarro carrying a "9º Encuentro Bienal Iberoamericana de Diseño - Enseñanza y Diseño" tote bag while observing the "Dentistas Solidarios" project exposition.

Featured work

I have worked on projects recognized for their cultural, educational, and social value. Dentistas Solidarios was selected at the 9th Encuentro BID (Bienal Iberoamericana de Diseño) in Madrid, later featured in Última Hora for its contribution. That same year, the project appeared in Selected Inspiration, noted for its meaningful and coherent design approach. The educational project “Joan Alcover: Dolor que es fa vers”, the first didactic resource dedicated to the Mallorcan poet and published by the Institut d’Estudis Baleàrics and Obra Cultural Balear, was presented by the Government of the Balearic Islands.

Nit de l'Art, 2021

The Nit de l’Art in Palma is one of the year’s highlights, where galleries and museums open for an evening of art, culture, food, and wine. I had the privilege of showing my work during this vibrant celebration.

The collection Illa de llum explores my intimate relationship with the island, capturing how light interacts with the landscape and texture, creating an atmosphere full of emotion and memory. The exhibition preserved and shared these moments, offering a visual narrative connecting personal experience with universal feeling.

A Dialogue Beyond the walls

The exhibition was conceived as an open dialogue. A notebook invited visitors to leave their impressions, allowing the images to continue resonating through shared words and reflections. This exchange — together with the presence of friends and visitors — added a quiet, unexpected depth to the experience. I’m thankful for the chance to present this work, and for the support of Espais Joves and Dinamo in making it possible.