Essentialist
Brand Identity
Palma, 2025
Essentialist is a private, membership-based travel service shaped by a global community of tastemakers and travel editors. Guided by the belief that journeys aren’t about collecting destinations, but understanding what makes each place distinct.
A world built by curious minds
With Essentialist’s insight, it designs journeys that offer deeper access, meaningful encounters, and curated discovery—far beyond the obvious. True to this philosophy of going beyond the obvious, Essentialist applies the same approach to how the brand is presented to the world—from the way it designs to the way it speaks.
Essentialist has its own way of understanding travel. It does not view it as a product to be bought or consumed, but as a stretch of life unfolding, minute by minute. Every tick of that time is meant to carry meaning—not just motion, but memory; not just distance, but depth. For Essentialist, travel is a responsibility towards its members: an opportunity to transform one of their most personal resources into something enriching, revealing, and alive with possibility.
Crafting unique journeys
Essentialist caters to a new breed of traveler—one who redefines luxury not through extravagance, but through depth, connection, and authenticity. This traveler measures quality by the sincerity of experience, seeking a richer understanding of the world and the people who shape it. While they expect peerless service in the design of their journeys, their true sense of luxury lies in the ability and time to go deeper and farther—whether sitting down to a Michelin-starred meal in Copenhagen or sharing tea and a desert sunset with a Bedouin.
Essentialist designs personal journeys filled with immersive, genuine wonder—opening doors to unique, unforgettable moments of travel that speak to the inner explorer. Discovery and access define its approach. Each journey is crafted to be wide in scope and rich in detail, layered with encounters that connect members not only to the place, but to the people who embody the spirit of their craft and the essence of where they’re from. Through these connections, travelers experience the forces that truly shape a destination’s character.
Designing journeys for a different kind of traveler
An inspiring, ever-evolving community of people—tastemakers, travel editors, and members—united by a passion for discovering, preserving, and enriching the places and experiences that make the world truly worth exploring.
