Essentialist
Brand Identity
UX/UI
Palma, 2025
Essentialist is a private, membership-based travel service created by a global community of tastemakers and travel editors. Its philosophy is guided by the belief that travel is not about collecting destinations, but understanding what makes each place distinct.
A world built by curious minds
With this perspective, Essentialist designs journeys offering deeper access, meaningful encounters, and carefully curated experiences, always beyond the typical tourist path. This philosophy also informs how the brand presents itself: from design to language, every detail reflects its approach to travel.
For Essentialist, travel is not a product to buy or consume, but a fragment of life unfolding minute by minute. Every moment is meant to carry meaning: not just motion, but memory; not just distance, but depth. The community around it—tastemakers, editors, and members—shares a passion for discovering, preserving, and enriching the places and experiences that make the world worth exploring.
Crafting unique journeys
Essentialist designs personal journeys full of authentic, immersive wonder. Its travelers redefine luxury not through extravagance, but through depth, connection, and authenticity, seeking experiences that offer a richer understanding of the world and the people shaping it. Each journey is conceived with scope and detail, weaving encounters that connect members to places and the people who embody their essence.
How journeys are presented to members is essential to the experience. Typography, images, and the clean design of the app reflect the brand philosophy, creating a coherent and thoughtful visual and digital experience. Members can access itineraries, interact with the Member Experience Manager via chat, and experience each journey personally. Digital design not only accompanies the experience—it makes it tangible, immersive, and memorable, enhancing connection to places, people, and the stories each journey awakens.
