Dentistas Solidarios

Rebranding

Photography

Palma, 2022

Trees standing on a mountain hill with mountains and a blue sky with some clouds in the background.
Hard cover of "The Travel Collection" by Essentialist, with dark characters over a yellow cover.

Dentistas Solidarios is a visual identity project developed as a final degree project, aimed at redesigning the communication of the NGO Dentistas Sobre Ruedas. Based in Palma de Mallorca, the organization provides dental care to individuals referred by social services, focusing on those in vulnerable situations.

Inspired by empathy and dignity

The visuals designed for the identity seek to narrate the story behind each smile, amplifying the voices of those whose lives are improved by the service. By talking about real experiences, it reflects the warmth, humanity, and professionalism of the initiative, deliberately moving away from the cold, clinical aesthetic often associated with healthcare.

Design for social impact
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Dentists and dentist devices, like lights.
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Designing for social impact

The visual communication centers on the faces and stories of the patients. The goal is to narrate the story behind each smile, giving voice to the individuals who are part of the NGO. By highlighting their experiences, the design fosters empathy and awareness.

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Dentistas Solidarios

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