Dentistas Solidarios

Rebranding

Photography

Palma, 2022

Trees standing on a mountain hill with mountains and a blue sky with some clouds in the background.
Hard cover of "The Travel Collection" by Essentialist, with dark characters over a yellow cover.

Dentistas Solidarios is a visual identity project developed as my Final Degree Project, aimed at rethinking the communication of the NGO Dentistas Sobre Ruedas. Based in Palma de Mallorca, the organization provides dental care to people referred by social services, focusing on vulnerable communities.

Inspired by empathy and dignity

The visual identity is grounded in empathy and dignity. The design gives voice and presence to the people involved, deliberately moving away from the cold, clinical aesthetic often associated with healthcare. Through approachable images and graphic resources, the communication conveys warmth, humanity, and respect, without stigmatization.

Design for social impact
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Dentists and dentist devices, like lights.
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Designing for social impact

Visual communication focuses on real stories. Beyond showing the service, the project aims to give visibility to the personal experiences behind each smile, reinforcing design as a vehicle for social impact.

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Dentistas Solidarios

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